Fully integrated campaign which included outdoor, experiential, online and cinema. Increased new visitors by 20% winning   Fresh Awards - Best Outdoor Campaign. This was a citywide campaign called 'Animals in the city'. We showed wild animals in actual city locations. We played wild animal sounds and even CCTV footage of wild animals roaming through the city. the campaign line was 'We look better in the city', “Wild life? We’re in the city”